Andring Consulting is a nonpartisan communications firm specializing in political and issue advocacy. The firm was founded in 2011, by Vonne Andring, who saw a need to help qualified, principled candidates and causes retain their true voice, and to provide them with the hands on advisement typically not possible with larger firms. We work closely with our clients, which allows us to better prepare them for the challenges and opportunities associated with political engagement. We help our clients leverage powerful communications and grassroots strategies that facilitate engagement, votes and action. In short, Andring Consulting is in business to do the right thing for the right people — to set the record straight, and get wins for the good guys.
“It's hard to beat a person who never gives up.” ― Babe Ruth
WHO WE ARE
Bucking what's wrong. Backing what's right.
“The best way to find yourself is to lose yourself in the service of others.” ― Mahatma Gandhi
Message development is the most critical element of any campaign, and we believe the first step is to identify and understand the people who need to hear your message. Messaging is so much more about what people want to hear, than what we want to say. Whatever the outcome you are looking to influence, we can make sure that, from a messaging standpoint, you’re engaging and on point. And we’ll make sure your message targets and engages the people whose commitment and action you need. We’ll work with you to crystalize your top level set of key messages and then reinforce them in every line of copy and every creative.
Just about everyone is on social media, including brands, candidates, causes, voters and those who can help spread your message. But some brands aren’t engaging because they’re not quite sure how, which leaves them more or less just hanging around. The truth is there’s a lot more to unlocking the power of social media than just being “on” it. Unlike traditional advertising, social media (and especially Facebook), lets the user deliver content directly to the intended audience — and then gage and interact with them. The possibilities are amazing, and we’d love to show you.
Winning campaigns all have one thing in common: message discipline. Winners develop a message that matters, and they stick to it. At every turn, they flip challenges and distractions into leadership platforms. You can’t blame detractors for trying to control the conversation, but one of the worst mistakes a campaign can make is to let them. We all want to defend our honor when it’s under attack, but the more we bite the more we’re baited. And sometimes, it’s not the opposition that challenges us, but natural events and crises. We can help you beat challenges to your messaging strategy — come what may.
If you’ve paid attention at all to politics, you’ve likely heard the buzzword, “ground game,” which refers to organized volunteer efforts associated with voter identification and turning out the vote. It’s a practice that we see evolving along with people, issues and innovation. We can help you take advantage of these changes so that you are able to organize your ground game around desired outcomes, rather than stale, cookie cutter practices. We can help inform your strategy, identify and engage stakeholers and influencers, steer messaging, tactics and other outreach to maximize your efforts and resources.
Whether you need professional photography or video production, we can help and we won’t quit until we’ve captured your very best. We’ll script, design, direct and produce your story in a visually compelling and authentic way so that when all is said and done, your message is sparkling clear, and your position is inspiring. And whether your campaign is digital, in print, on radio or television, we can get it placed and launched in an efficient, smartly targeted and affordable manner.
Design is an area that is often overlooked, but the quality of your creatives speaks volumes about the legitimacy of your effort. The “do it yourself” approach may save a few bucks, but in the end it’s a look that tends to separate you from the serious contenders. From dynamic websites to logos, to digital ads, direct mail pieces and everything in between, our high-end graphic design and web development skills allow us to present even the most complex ideas and messages in ways that are memorable, inspiring and visually stunning. We pride ourselves on beautiful creativity and the kind of authentic storytelling that can help you drive messaging like a winner.
Founder & Principal
Vonne Andring founded Andring Consulting in 2011. One of the most trusted and intuitive communicators in Pennsylvania, Vonne is a “go to” for message development, relationship management and special outreach. She has served and advised people and organizations from public education and small business, to non-profits and political campaigns — including state, senatorial, congressional and presidential.
Her passion for high standards is easily attributable to her service in the United States Army’s elite 82nd Airborne Division and 18th Airborne Corps from 1989 to 1992, which included a nine-month combat tour during Operation Desert Shield/Storm.
A former public school English teacher, Vonne holds a master’s degree in public relations from The George Washington University, and a bachelor’s degree in English from Seton Hill College. She lives with her husband and son in Pennsylvania.