Governor Tom Corbett

Outreach | Influencer development

The Tom Corbett for Governor campaign required messaging and statewide outreach strategies designed to reach and mobilize targeted interest groups across Pennsylvania. Our team developed and led 30 statewide coalitions to identify and engage with influencers — those that were both supportive and willing to be assistive in cultivating other important relationships. Coalitions were formed and designed to function as channels of communication and distribution for key campaign messaging, to help increase awareness, generate engagement and increase voter turn out for the Governor.