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Governor Tom Corbett

Outreach | Influencer development

The Tom Corbett for Governor campaign required messaging and outreach strategies designed to reach and mobilize targeted interest groups across Pennsylvania. Vonne Andring served as the Director of Coalitions to identify and engage with influencers from within those groups — those that were both supportive and willing to be assistive in cultivating other important relationships. Coalitions were formed and designed to function as channels of communication and distribution for key messaging, to help increase awareness, generate engagement and increase voter turn out for the Governor.